Who doesn’t like Free Stuff? Fortunately – there is tons of free stuff
People love free, but they are clearly skeptical of it. They want to feel like they’ve earned the item, or that there’s another good reason for it to be free.
If something really is free and there’s a good reason for it, consumers love it. Free samples of food in the aisles of grocery stores always go like wildfire. People know they get a free sample to lure them into buying a full box or package. That’s a fair exchange.
If someone puts a fridge on Craiglist for free (more on that later) because they want it gone ASAP to make space for a new fridge, then that’s fair. There’s a good reason for the giveaway.